Syncing Brand & Practice Marketing

Syncing Brand & Practice Marketing

Ep. 97 - Joe Schooler of vrtly.ai

March, 2024

Available everywhere you podcast

Marketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases.

The problem: How to cleanly and clearly promote the right offerings to the right patients at the right moment. There's no sense in advertising RF microneedling to a patient with an appointment for said service — but why not provide them with a physician-grade skincare option alongside a QR code for aftercare instructions?

It's a pretty picture but, as most clinics quickly learn, seamless internal marketing programs are often a heavier lift than expected ... and we haven't even discussed the challenge involved in creating and curating all the necessary content to achieve high-quality patient education and cross-selling at scale.

What if there was a way to simplify the process and deliver a customizable patient experience on a screen-by-screen basis? And what if this solution was completely free for aesthetic practices?

In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Joe Schooler, Chief Product Officer at vrtly.ai, to discuss how his company is turning the world of in-practice advertising on its head by offering its AI-powered advertising platform at no cost to providers.

Leveraging his experience at eBay, Amazon, Google, and Apple, Joe has helped transform FriendMedia into what vrtly is today, putting the idea into action that the screens in an aesthetic practice should be dedicated to showing only the content that is most relevant to each patient. Vrtly helps to improve patient retention by providing customizable, effective marketing profiles.

Find out how vrtly seeks to build a harmonious relationship between practices and brands while "creating the world's best healthcare advertising network" on the latest episode of The Technology of Beauty.

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