Launching a Mission-Driven Lifestyle Brand
Ep. 95 - David Dean of TONA Activewear
53 minute view/listen
Feb, 2024
Available everywhere you podcast
In a wide-ranging interview with Dr. Grant Stevens, David Dean describes an uncommon journey in which he goes from being an All-American athlete with two national championships, to founding an aesthetic-based internet startup that ultimately went public via an NYSE IPO, to launching a lifestyle brand with a mission to help prevent teen suicide.
The latest stop on his entrepreneurial path is TONA Activewear. As the result of a 3-year/$2 million product development campaign, TONA has created "The only premium leggings made exclusively for girls who gym." Led by David and one of the Founding Designers of Lululemon, TONA is focused on creating the next generation of performance wear, and every pair sold supports teen suicide and self-harm prevention efforts.
Tune in to hear David's unique story and learn how his success in aesthetics, followed by a family tragedy, inspired him to build a mission-driven brand that empowers women and supports at-risk youth — all on the latest episode of the Technology of Beauty.
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The Technology of Beauty
Produced and co-founded by Influx, The Technology of Beauty is the podcast of renowned plastic surgeon Dr. Grant Stevens. Tune in to hear interviews with the innovators and entrepreneurs who are shaping the future of aesthetics from the industry side.
